Most small businesses need logos, flyers, and other marketing material developed. Sure, you can find a talented artist (a student for example) to design something for you at a low rate. But do they understand how to design for your brand in a way to supports your business objectives? Will the logo they create really resonate with your target audience or is it just a pretty piece of art work? When you ask them for 12" x 18" posters, do they know to ask you if 11" x 17" would work for you if it meant they cost 75% less? Did they use colors in the design that will quadruple the printing cost?
The list like this is endless, and can impact your business for a long time to come. It takes experts to do design well and stay within budget. And we’re experts.