Esolutions Xperts is in the paper to digital document conversion industry. As opposed to focusing on the "environmentally friendly" marketing theme most other people in the industry were promoting we decided to promote the value of having previous paper documents available digitally for search and data mining. While there is nothing wrong with being environmentally friendly selling the idea of the value of data you already have seemed much more compelling sales point to potential clients. We used Drupal to deliver relational content allowing new cllients to dive deep yet not get lost. Drupal's ability to interface with numersous API's effortlessly also opened the door for communicating with outside services. The new site & marketing plan allowed for Esolutions Xperts to pursue new and larger clients.