Dax Lopez

This is what would seem to be a pretty easy job aside from one aspect, the photo selection had better represent the constituency of the candidate very accurately. Failure to do so would alienate a demographic section of the voters. Stock photos are a dime a dozen, worse yet, they almost always look it too but there are gems if you look hard enough. Dekalb county is one of the most demographically diverse counties in the state of Georgia which made photo selection a lengthy process which required a considerable amount of communication between the candidate and us. It wasn't easy, but finally we found the right photo that was a winner out of the mountain of ones that weren't. There are many graphic artists who may have produced an aethetically pleasing design but probably would have failed to realize that missing the mark on the photo very well could cost the candidate the election.