One of ADHD Media's clients recently switched to a new company to deliver their bulk email in the belief that it would result in better delivery, open, & click through rates due to the much larger size of the new vendor. In what ended up being a test of the integrity of ADHD Media's systems, our former client discovered the vendor was achieving delivery, open & click through rates to the no better than ADHD Media's.
Many email delivery companies claim to have special relationships and white listings with "major" email carriers like Yahoo and Gmail that ensure their delivery to recipients "inboxes" versus the "spam" folder or being rejected. While ADHD Media cannot verify or debunk these claims it would appear for once the playing field for small companies who abide by the rules is level. ADHD Media has maintained a high reputation with Return Path which is considered the benchmark for email reputation through established guidelines for bulk email senders (check out our return path score).
on Sat, 11/03/2012 - 13:02 chriskind
